Grammy winner Dua Lipa has become the latest ambassador for PUMA, and will work with the sports brand to 'help inspire women around the world, not just by being featured in global campaigns, but through important inclusive initiatives close to her heart'.
The Levitating hitmaker commented 'From performance rehearsals to hiking in the hills, it's important to feel comfortable and look good. I’ve got so many ideas for the projects and campaigns I’ll be taking part in and look forward to bringing them all to life with my PUMA family'.